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griffin
7th April 2012, 08:18 PM
Keen eyed fans may have seen a small, white Matrix-shaped device in recent JP hobby magazine scans.
A few early details were suggesting it to be involved in an upcoming Japanese TFPrime promotion, and now that it has been seen setup in a store (fully coloured now too), images and details can now be seen here (http://www.seibertron.com/transformers/news/three-new-japanese-primes-revealed-mito-prime-saitama-prime-ginza-pime/24490/).

So basically, it is part of an endcap display in stores that have an aisle set aside for Transformers toys and product display. The Matrix device is a TV screen, running info videos of Transformers, with 8 character images on the Matrix Handles.
Those 8 characters are original "Primes", named after areas/zones/districts of Japan (I don't think they will be anything in Canon though, just named as Primes only for this promotion).

Most of the character art for these Primes use existing (recognisable) characters, with a mix of parts or heads (and in some odd colours, that also reflect something of that districts).

Akiba Prime for the district of Akihabara (white TFPrime Arcee?)
Kawasaki Prime for the city of Kawasaki (blue Gen1 Jazz)
Tachikawa Prime for the city of Tachikawa (dark green Movie Springer?)
Umeda Prime for the district of Umeda (yellow Movie Ratchet)
Nagoya Prime for the city of Nagoya (black/gold Movie Ironhide)
Saitama Prime for district of Saitama (white/rainbow Legends Movie Bbee)
Ginza Prime for district of Ginza (white/gold Movie Optimus)
Mito Prime for the city of Mito (gold/purple Gen1 Hound)

Toys of each of these are possible, especially since they all seem to use (cheap) Legends/Legion toy designs instead of their on-screen designs or even official artwork, but nothing has been mentioned yet.

Sky Shadow
7th April 2012, 10:06 PM
Very cool. I would definitely buy Mito Prime. A purple and yellow Legends Hound who looks like Impactor? That's a must have! :D

(I just sent the pic of Nagoya Prime to a friend in Nagoya and my sister, who's spent a lot of time there.)

griffin
14th April 2012, 06:28 PM
A ninth Prime (http://www.tfw2005.com/transformers-news/japanese-transformers-40/primes-of-japan-sapporo-prime-revealed-174816/) has been found - Saborro Prime, for the city of Saborro (a white redeco of Legends Animated Optimus).

Still no word on if there will be actual toys of these, or if this is just recycling artwork for the in-store promotions.

Doubledealer
15th April 2012, 04:08 PM
Ooh the new Sapparo Prime is much to my liking. :D Would be great if these came out as toys with Prime-esque clear weapons!

griffin
27th April 2012, 10:26 AM
A tenth JP Satellite Prime found (http://www.seibertron.com/transformers/news/new-cybertron-satellite-prime-of-japan-discovered-itami-prime/24688/).

Another redeco character has been found in Japan, on their Primes promotion.

This one - Itami Prime - is a blue Seeker redeco, looking a bit like Thundercracker.
It is named after the city of Itami.