griffin
5th March 2014, 03:25 PM
With Hasbro constantly trying to compete with Lego by trying things like Built To Rule and Kre-O, their main rival Mattel, just went ahead and bought Mega Blocks (http://www.toyhobbyretailer.com.au/news/mattel-acquires-mega-brands), who are an established construction block company, and a growing competitor to Lego for licensed/themed series.
If Mattel plan to invest in the Mega Blocks Brand to take on Lego even more (who themselves are experiencing massive growth recently (http://www.toyhobbyretailer.com.au/news/lego-profits-rise-by-10-per-cent-in-2013)), it will probably leave Hasbro struggling even more to get noticed with their own construction blocks, that is yet to get a foothold in Retail Stores after 3 years since it was launched.
After all, Mattel have a lot of their own licenses that they can now give to Mega Blocks for free, and they have a lot more capital behind them to produce and market Mega Blocks than Mega Brands had.
So unless Hasbro starts competing on price, or expanding their library of Brands into Kre-O like Mattel did with Mega Blocks (with the Barbie brand), Kre-O is going to start looking like "beating a dead horse".
If Mattel plan to invest in the Mega Blocks Brand to take on Lego even more (who themselves are experiencing massive growth recently (http://www.toyhobbyretailer.com.au/news/lego-profits-rise-by-10-per-cent-in-2013)), it will probably leave Hasbro struggling even more to get noticed with their own construction blocks, that is yet to get a foothold in Retail Stores after 3 years since it was launched.
After all, Mattel have a lot of their own licenses that they can now give to Mega Blocks for free, and they have a lot more capital behind them to produce and market Mega Blocks than Mega Brands had.
So unless Hasbro starts competing on price, or expanding their library of Brands into Kre-O like Mattel did with Mega Blocks (with the Barbie brand), Kre-O is going to start looking like "beating a dead horse".