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View Full Version : Myer launches their "My Kids Emporium" at the Melbourne CBD store



griffin
29th May 2014, 07:02 PM
The Myer Melbourne CBD store have created a "My Kids Emporium", with dedicated Lego and other Brand sections... including Transformers of course.

Hasbro Australia have sent me a couple photos of their toy display to show off to us collectors here. And more photos of the launch "party" can be seen at the Retailer Toy&Hobby magazine site (http://www.toyhobbyretailer.com.au/news/my-kids-emporium-unveiled-in-melbourne?utm_medium=email&utm_campaign=Newsletter_Tuesday_03_June_2014&utm_content=Newsletter_Tuesday_03_June_2014+CID_c7 349ac2fd15fda690c868759176d68d&utm_source=Email%20marketing%20software&utm_term=more).

Avengers take centre stage, but there are quite a few Transformers in there as well.

http://www.toycollectors.com.au/2014myer1.jpg
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http://www.toycollectors.com.au/2014myer2.jpg

MayzaPrime
29th May 2014, 07:05 PM
Wow :eek::eek:

That Iron Man is awesome... The Transformers display is pretty cool as well :p

Bidoofdude
29th May 2014, 07:06 PM
Hasbro have sent me a couple photos of their toy display at the CBD Myer, to show off.

Avengers take centre stage, but there are quite a few Transformers in there as well.

Myer CBD actually has products on the shelves! In all seriousness, it looks fantastic. Very orderly and they moved the Mark 42, which is goddamn awesome (making a suit of it myself). I haven't gone to a retail store since before AOE hit, so I'll have to go sometime.

griffin
29th May 2014, 07:12 PM
Myer CBD actually has products on the shelves! In all seriousness, it looks fantastic. Very orderly and they moved the Mark 42, which is goddamn awesome (making a suit of it myself). I haven't gone to a retail store since before AOE hit, so I'll have to go sometime.

I may have written the wrong thing, so edited the post... as I had guessed that the Myer was in the CBD Emporium, but when I do a search for "Myer Emporium" it's way up the northside, at Northgate. (and Myer CBD is next to the CBD Emporium (http://www.emporiummelbourne.com.au/About/), not in it)

Does anyone know for sure which Myer it is from?

Firestorm
29th May 2014, 07:25 PM
I may have written the wrong thing, so edited the post... as I had guessed that the Myer was in the CBD Emporium, but when I do a search for "Myer Emporium" it's way up the northside, at Northgate. (and Myer CBD is next to the CBD Emporium (http://www.emporiummelbourne.com.au/About/), not in it)

Does anyone know for sure which Myer it is from?

I was just there on Tuesday, took me a little while to find it but it's connected to the CBD building on Bourke street, I think there is another building you can go into to get to it, but you can also reach it from the fourth floor of the CBD building.
looks really nice there, very big and plenty of (Wave 1) Transformers

Omega Metro
29th May 2014, 07:46 PM
This was on Channel Nine News over here in Perth the other day. Didn't mention Transformers but they were showing all the Lego displays and giant Barbie shoe etc. they are trying to copy the New York style toy stores, looks real nice.

Mythirax
29th May 2014, 07:53 PM
Holy **** that is amazing. My mate went there today and said the setup and shelves were amazing.

griffin
29th May 2014, 08:23 PM
If only Myer were competitive with pricing, those nice looking, well stocked displays will move toys fast... but I can see that most of that product will still be there for the Christmas toy sales.

Mythirax
29th May 2014, 08:35 PM
If only Myer were competitive with pricing, those nice looking, well stocked displays will move toys fast... but I can see that most of that product will still be there for the Christmas toy sales.

Sadly, everyone I know that's been to myer has just ended up going to Target and Big W when they actually made purchases.

griffin
3rd June 2014, 06:47 PM
Moved these posts here since it has become a news item at other locations, including the Retailer Toy&Hobby magazine site (http://www.toyhobbyretailer.com.au/news/my-kids-emporium-unveiled-in-melbourne?utm_medium=email&utm_campaign=Newsletter_Tuesday_03_June_2014&utm_content=Newsletter_Tuesday_03_June_2014+CID_c7 349ac2fd15fda690c868759176d68d&utm_source=Email%20marketing%20software&utm_term=more).

(I'll fix up the first post to reflect that it is confirmed to be the CBD store... which I probably would have known if I lived in Melbourne. :p )