Simonds Transformers themed Big Brands ad campaign

[Paulbot]

Came across this in the home lift out of today's paper: Transformers being used to help sell house upgrades!

http://i.imgur.com/SErDletm.jpg (http://imgur.com/SErDlet)

See the video debut of this new Housebot on YouTube:

http://www.youtube.com/watch?v=U1PWEJ2xiZs

There's a Facebook page where you can see that Bumblebee showed up to the launch party

https://www.facebook.com/SimondsHomesAustralia

[griffin]

That is both weird and awesome.

(it's probably sad that I was trying to work out what particular Transformers toys the kid was playing with)

[Paulbot]

Just saw the ad on TV during the 6pm news.

[griffin]

Maybe we should have a naming game, to name that bot.

[Mythirax]

Well wasn't expecting that :D

[BruiseLee]

Just heard that this was approved by Hasbro and licensed.

[UltimateGalvatron]

Maybe we should have a naming game, to name that bot.

I think its Erector's Movie form.

[Raider]

Just heard that this was approved by Hasbro and licensed.

Was gonna say I hope they have some good IP lawyers to argue that is not an IP infringement but damn good on them for securing the rights. Never would have thought that would happen.

[griffin]

It's noted on the commercial at the 13 second mark (the video link in Paulbot's post) that elements are owned by Hasbro... which hopefully means that it was done with their approval first (using the Autobot symbol, and transformation sound if they own it).
I think the Autobot symbol would be the only thing in that commercial that Hasbro owns, to need their permission.

It's probably on the flyer as well, but the bottom is cut off.

[JustOwen]

The toy looks like Bumblebee from RID

[griffin]

Yes, the kid is playing with some RID toys - I could recognise Optimus and Bumblebee.

[Jaxius._]

I see rid 1 step (or 3 step) Bee, 1 step Prime, G1 or mp Roller, Mcdonalda Prime starscream, a long haul??