RID character masks at McDonalds in Hong Kong

[Bladestorm]

McDonald's has a new set of RID masks on sale here in Hong Kong.
The first came out last Thursday - Grimlock.
Have these come out before in other places?

My daughter was delighted to see Strongarm gets some representation this time around. :)
https://c8.staticflickr.com/9/8654/29768103823_6882dd006f_z.jpg (https://flic.kr/p/Mmvjan)
https://c3.staticflickr.com/9/8550/30363663346_38091149d1_z.jpg (https://flic.kr/p/Ng8Hg1)
https://c4.staticflickr.com/6/5492/30313717971_b3e5d97ebd_z.jpg (https://flic.kr/p/NbHJeR)

[griffin]

News to me.
A pity they are doing more novelty and gimmick stuff now than playable, convertible character toys.