griffin
13th April 2020, 05:01 PM
As Hasbro tries to expand officially into China (including their own exclusive Nezha toyline and online games), especially when there is likely to be a global downturn in sales, a number of licensed items have just shown up online, which the rest of us outside of China gets to see.
A licensed remote control monster-truck/quad-bike with Optimus as the driver, which is a huge 38cm long (https://news.tfw2005.com/2020/04/10/transformers-cyberverse-optimus-prime-rc-monster-truck-409819).
Licensed copper prints and electric toothbrushes (https://news.tfw2005.com/2020/04/09/officially-licensed-transformers-copper-prints-by-tongshifu-409796) - it suggests that they are for a lottery draw, but I would imagine that there would be more made to sell as well.
And one of their many digital games or apps, called Mini World, has been selling Transformers skins (https://news.tfw2005.com/2020/04/10/mini-world-sees-success-with-official-transformers-skins-409808) for the characters as part of several Hasbro Brands on offer, and has been raking in a fortune... apparently millions of dollars in just the first four months, in just this one country it is available in. That should help offset a drop in sales of physical toys due to the virus this year.
A licensed remote control monster-truck/quad-bike with Optimus as the driver, which is a huge 38cm long (https://news.tfw2005.com/2020/04/10/transformers-cyberverse-optimus-prime-rc-monster-truck-409819).
Licensed copper prints and electric toothbrushes (https://news.tfw2005.com/2020/04/09/officially-licensed-transformers-copper-prints-by-tongshifu-409796) - it suggests that they are for a lottery draw, but I would imagine that there would be more made to sell as well.
And one of their many digital games or apps, called Mini World, has been selling Transformers skins (https://news.tfw2005.com/2020/04/10/mini-world-sees-success-with-official-transformers-skins-409808) for the characters as part of several Hasbro Brands on offer, and has been raking in a fortune... apparently millions of dollars in just the first four months, in just this one country it is available in. That should help offset a drop in sales of physical toys due to the virus this year.