(JULY-2013) Armada Era characters - Best and Worst
Armada in 2002 was the beginning of a new era in Transformers, starting a long-term project from Hasbro, jointly with TakaraTomy in Japan.
It was a fully launched (or re-launching) of the brand, in all mediums - toys, cartoon, comic, and even a video game.
After an era of a cute yellow Bumblebee, and then an era of a cute yellow Cheetor... the fandom would now be subjected to an era of a cute yellow Hotshot. Perhaps there was a psychological element in that colour and character role.
When Armada came around, we started seeing a lot of (classic) Gen1 character names being re-used, after more than a decade... a combination of Hasbro looking to protect and re-secure iconic names from the 80s that were now regaining popularity (from the Gen1 DVD and Comics), as well as a greater level of interaction with the online fandom that gave them real-time reactions to every decision being made, especially when it related to including certain characters and what form they were given.
Armada was also a chance for Hasbro to finally use a Gobots character name, after acquiring Tonka a decade earlier and just using the name "Gobots" randomly. A decade later, it is still the only Gobots character name that Hasbro has released (other Gobot names were done as toys by FunPub and TakaraTomy).
Details of this series can be read up here.
Who are your favourite characters in this era, and why?
Which characters were disappointing or over-used?
Who would you have liked to have seen more of in this Series for being under-used?