Transformers at Las Vegas licensing expo
The annual Licensing expo is on in Las Vegas at the moment, and we are hearing a little more about the next year of Hasbro products, including the upcoming "Robots in Disguise" series... plus the other new series "Angry Birds Transformers" that we first heard about last October when the Hasbro Database got leaked.
No images yet that I can see.
Quote:
The TRANSFORMERS brand celebrates the 30th Anniversary in 2014 with storytelling for fans of all ages. Strong brand momentum continues with the June 27 release of Michael Bay's TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures. The blockbuster film is supported by global licensees from New Era, Frito Lay and Oreo with global retail support from Benetton, Walmart, Tesco and Carrefour. TRANSFORMERS merchandise will arrive on shelves as part of 20 new retail programs with 14 fashion collections and eight direct-to-retail deals with La Polar, Ripley's and St. Jacks across Latin American territories.
In addition to the silver screen entertainment, TRANSFORMERS entertainment will also land on television screens this fall, on the Hub Network in the US, with the new season premiere of TRANSFORMERS Rescue Bots. TRANSFORMERS fans will also be excited to learn of the new animated series, produced by Hasbro Studios, Robots in Disguise, in which BUMBLEBEE is summoned by OPTIMUS PRIME to save Earth from a new fraction of DECEPTICONS.
More than 300 licensees will support the brand across all categories including apparel with companies like New Era Cap; and home goods bedding from Franco Mfg. Hasbro has also reached a preliminary agreement in principle to continue its party goods license with American Greetings. IDW Publishing's flagship TRANSFORMERS titles, "DARK CYBERTRON" comic issues will also be available bundled with Hasbro's TRANSFORMERS GENERATIONS Deluxe toy line. Digital entertainment by game publishers including Activision Publishing, Inc. will launch TRANSFORMERS: RISE OF THE DARK SPARK in June to coincide with release the summer blockbuster movie from Paramount Pictures. Additionally, DeNA will release TRANSFORMERS: AGE OF EXTINCTION - The Official Mobile Game and later this year Jagex Games Studio will roll out TRANSFORMERS UNIVERSE, the much anticipated, free-to-play Massively Online Tactical Action game.
Officially announced on Monday, Rovio Entertainment and Hasbro have teamed up to launch the next entertainment brand mash-up - Angry Birds Transformers. The Angry Birds Transformers property is preparing to "Roll Out" across multiple platforms this fall with games, animation, consumer products, promotions and more sure to delight fans of all ages.
