I think the game really captures the atmosphere of a zombie movie.
You walk out of the safe house and everything is quiet, obvious signs of a disaster, crashed cars blood stains etc. You grab a baseball bat and wander up the road, and see some corpses, turn walk off the road to the pool and approach the bar, more bodies litter the ground. In the distance you see someone eating a corpse! It notices you and runs screaming towards you, you swing the bat and cave in it's head, you turn around to run back to safety only to be confronted by a horde of undead monsters!
That is dead island. It's basically Borderlands meets dead rising. I turn off the damage indicators and enemy health bars, makes it more tense not knowing how strong any zombie is. I also play with the analogue fight controls, makes it feel more like a struggle to beat back the zombie horde, but it does make it harder to play.
Totally worth the $34 it cost me, but I'd have happily paid full retail for it. Yet to try multi-player.
If you've got steam, buy it from green man gaming (15% OFF) And use: ONLYO-NDIGI-TAL20 at the check out for an additional 20% OFF. $33.96. Oh yeah.