Originally Posted by
kup
From personal professional experience working with marketing departments - Having qualifications in Marketing does not mean that one knows what he is doing. Some of them are remarkably clueless or short sighted to the point that not even common sense is applied.
Can't go into details but I have been appalled by the poor level of knowledge and awareness that some supposedly experienced and qualified marketing staff have. I put it to the practice that they often lock themselves in their own 'happy world' in which things work by a simple 'rinse and repeat' routine which can last them for years if everything remains stable and only when the 'game' changes do they find themselves in trouble.