Well it still falls to Hasbro to produce a suitable media to help promote their products. For all the commercials we are seeing on TV in between cartoons, it's all just botshots and movieline.... even if there was no cartoons they should've come up with eyecatching commercials which would help sell the toys and something to show the retailers that this is how exciting it will be , so kids will be asking their parent to buy them these... as such it's all just botshots commercial ;(. Even leap frog has much more exposure commercial wise than TFs IMO.