The embargo or release date for movie toys doesn't include the preview figures (Bumblebee and Soundwave). Those two are meant to be released early to mid May.
It's everything else that isn't supposed to be available until May 30th.
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The embargo or release date for movie toys doesn't include the preview figures (Bumblebee and Soundwave). Those two are meant to be released early to mid May.
It's everything else that isn't supposed to be available until May 30th.
Scratch that. Seems that the 2 preview toys do have a release date of May 15th, which is today. But really, I don't see the point of release dates for toys, especially something like Transformers, which isn't really that collectable as a toyline (to people outside of the committed fandom). Something like Star Wars, when the movies were being released, made more sense as a promotional tool. But to the general public, and in terms of marketting, Transformers Movie toys are just yet another toyline out of the thousands out there. All Hasbro are doing is frustrating the fans, because the kids and parents aren't going to be hunting down those toys until after the movie is out.
Yeah, I was just going to ask what the intended point of the embargo is. What is their theory?
Perhaps the chance to report about sales on the first day, although they know that collectors/speculators are the ones that will be snapping up on that day. I assume it's so stores can also do cross promotions.
No preview figures at TRU Manhattan today.