Witnessed the same thing here in Victoria, so I think its nationwide.
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I found another Target (Springwood) with a "below cost" tag for Jetwing Optimus, but for $99.83 (a slight difference to the one above).
Kmart has further lowered the clearance price on the following KREO sets
Optimus Prime $49
Starscream $25
Megatron $25
Prowl $19
Now that they're somewhat more affordable I picked up a prowl and a screamer ;)
TRU chatswood has Ghost Starscream for $100 now. there are about 6 on the shelf as of late this arvo.
Further discount at Kmart.KREO Megatron = $17
Strangely none of the other kreo was further discounted. I can confirm that Big Optimus and Jazz remain the same.
i don't understand the refusal to reduce bumblebee - their biggest shelf warmer EVER.
I've seen optimus down to $49 and megatron and sentinel significantly reduced, and then sideswipe but my god bumblebee, its like they don't want to sell him.