Hasbro Financial Earnings Reports (ongoing)

cheers :) I don't really follow stuff like that closely but I suppose it is an alright indication of the health of the brand or at least the company putting it out :)

The latest quarter earnings for Hasbro has been released, covering July to September, and Transformers have done well despite no new movie (most likely due to the release of Titans Return during this quarter). Plus, their International earnings look to have again grown more than their domestic earnings.

In their Domestic (North America) market, the Hasbro Brands improved 2% while their licensed/partner Brands improved 13%.
In their International markets, the Hasbro Brands improved 4%, while their licensed/partner Brands improved 30%.

In general the Boys brands (which includes Transformers) declined Domestically, but improved Internationally, while Transformers was noted as a positive performer in both markets.

Unfortunately, Machinima was heavily highlighted when praising the growth of fan-oriented Transformers products, as if it had anything to do with the success of Generations (when it managed to fizzle out in the fandom and barely got a significant amount of youtube views by the general public).

For those who follow these sorts of things, the first quarter revenue results for 2017 has been released by Hasbro, showing that they were doing fairly well for the first 3 months of this year, despite being a period between two big movies (Star Wars in 4th quarter 2016 and Transformers in 2nd quarter 2017)... which should mean a great year for Hasbro this year. (hopefully meaning more resources spent on non-movie toylines like Generations in the next year)

International revenue was flat, but that was down to exchange rate fluctuations than a drop in sales in the non-American countries, as the International revenue is their commission syphoned from non-American countries, not the actual sales in those countries. (which is why the toys are so much more expensive in other countries than America, as we have to pay for the operating costs of the local branch of Hasbro in addition to sending money back to the head office of Hasbro... when American toys only have to pay for the operating costs of their branch of Hasbro)

For those who follow how Hasbro are doing as a company (which reflects on how Transformers will be doing, as it is one of their own brands), the third quarter results are out, with mostly positive news, despite the impact of the ToysRUs bankruptcy hitting their revenue slightly (and it would have also affected all toy companies, so it wasn't seen as a big deal just to them).

Transformers and international markets are noted as improvers for that quarter, along with a big increase in their Hasbro Gaming division.

Following on from that, is an article that pretty much repeats the point about the ToysRUs bankruptcy affecting the results of the 3rd QTR and the next QTR... but still expecting to do well despite it.

I've merged several of these into one topic, because there don't seem to be too many people interested in these, so I don't see much need for a new topic for each one.


The first quarter of 2019 earnings report was just released, showing an increase in revenues globally, with Transformers being noted as one of the positive elements due to the Bumblebee Movie toyline, while the Movie was out at the beginning of the year.

It will be interesting to see if Hasbro go for the Star Wars license again.

It might be worth it just to keep the strong ties with Disney for Marvel and the Disney Princesses?

At their second quarter financial report meeting, Hasbro continues to praise the Bumblebee Movie for another quarter of improved sales attributed to it, and expect more revenue to come in from the second half of the year from the home-media sales (which they will get a cut from, being a major investor to the movie).
Most areas were up, on last year's second quarter, and they seem to be sitting on a very healthy warchest of US$1.2 Billion at the moment... it's almost like they are saving up for some big purchase(s) soon.

And in a follow-up interview on a financial program in America, it was noted that due to the trade war between the US and America, Hasbro will be looking to reduce their Chinese productions to under 50%, shifting more work to Vietnam and India by the end of next year.

Hasbro's CEO has commented again about the upcoming tariffs on Toys from China (from Trump's trade war), noting that they will be forced to pass on the added cost, but not until next year. Meanwhile, they will be looking to move more production out of China (noted in the previous post), which is exactly what Trump is hoping American business will do, so that it hurts China through loss of business.... and expect to have it down to 50% by the end of next year (from 90% a few years ago).
They are also looking into more cost-cutting, to offset the impending tariff costs, but he doesn't expect it to happen before the tariff price rises next year.
(don't forget that they are also looking to eliminate all plastic in their packaging during this time, which could help with the cost cutting)

They'll just save on expenses (cutting out plastic etc) but still charge the consumer the full amount. I doubt Hasbro will do their fans a solid and keep prices the same.