Originally Posted by
FFN
Despite the fact that this Disney thing seems to be for Tomy rather than Hasbro, I think you misunderstand how the crossover things work. Marvel and Lucasfilm doesn't pay Hasbro to do Transformers Crossovers. Hasbro pays them (it helps that Hasbro also makes Marvel and Star Wars toys). All of the crossovers done so far have been with franchises and properties that are much bigger than Transformers and also happen to be part of Hasbro's product line.
As for this specific crossover, hasn't TakaraTomy been doing unconventional, short-lived TF toylines since 2006? Sports Label, Music Label, Kiss Players ect.