Rumour has it that the Trademark for Oo-Larr was infact a mistake and that is why the Mo-Larr figure could not be revealed at the art show
You may still not want to believe me but here are the facts so far;
Mattel applied for the trademark of Oo-Larr (which could have been a mistake as they wanted Mo-Larr)
One of the SDCC exclusives was said to be a 'Celebrity Figure" by Toy Guru himself