I agree STL, and I'll preface this by saying I haven't read AHM yet (I'll read the first trade when it is out which I think is in a week or two). But from all the bashing of Drift I've seen there doesn't actually seem to be much that he's done to be annoying. From the sounds of it he hasn't stolen the show or even had a whole heap of characterisation yet.
I'm just as pissed as the next guy that it seems IDW have let the existing universe get screwed up a bit. But I'm happy to get new TF stories (just would have preferred it to be in a separate continuity) and I think getting a new toy of a new comic character should be a good thing for the fandom.