Kmart Sunnybank's visual merchandising display at the front of the store...
http://www.toycollectors.com.au/blog/b961.jpg
Almost completely stripped bare, with no interest from Kmart to put other Transformers toys in it... as this store at least (could be Kmart policy) aren't interested in touching Third Party displays, even though it could benefit their bottom line by selling stock that would otherwise just sit in the back of the store in the toy section.
Since they have Transformers toys in THREE different sections of the store at the moment, with the other two sections being “hidden” in the extremities of the store’s corners, I went to the Service Counter and asked them, why are they wasting the Visual Display that is at the front of the store? Why not benefit from it by getting one of their staff to just spend 5 minutes to grab some Transformers toys in the other two sections, just to keep it filled.
I was being polite and genuinely helpful with the suggestion, but the lady gave me attitude as though she was really unimpressed that a customer was telling her how to run the store. So I sent a message (and the photo) to Kmart Head Office and to Hasbro, because the stores need to keep these Visual Merchandising displays stocked and selling product if they want to make money. Even if the Visual Displays are the responsibility of a third party company to set up and dismantle, what is Kmart thinking for wasting an asset like that, when it is clearly making them more money on toy products that otherwise don’t move where they are currently located at the back of the store. (sure, if the products in display sell out it is a success already, but why waste a themed display if there is more of that themed stock in the store that needs the extra help)
As I was there for a few minutes and then took that photo, people kept stopping to look at the display, or their eyes were drawn to it as they walked past (it is right near the entrance of the store), but with half the display empty... what a waste – for both Kmart (who sell less stock, so aren’t even taking this free(?) display-stand seriously), and Hasbro (because it is the one time in the year you get regular people forced to look at your product, who otherwise won’t make the trip to the toy section at the back of the store).
All that from just wanting to get the artwork scene at the top of the display when they are finished with it (as it just gets trashed)... which she said they were not responsible for it and couldn't help me chase up the people who were.