Because they're not needlessly marking up the price like TakaraTOMY has been doing. (-_-) The old Masterpieces were better value IMO; relatively cheaper for what they were.
The first price hike I noticed was in November 2008 with MP07 Thundercracker; a toy that retailed at 10500JPY ($116) whereas MP Starscream and Skywarp sold for 10290JPY ($113) each. The weakened Aussie Dollar in latter 2008 (post Lehmann Bros. collapse GFC) made it even more painful. :( After that we just saw the price of Masterpieces skyrocket...
+ MP-8 Grimlock = 13650JPY ($150); the Hasbro version ended up costing the same, but at least you didn't have to pay for postage on top of it
+ MP-9 Rodimus Convoy sold for 17640JPY ($194); I saw this toy in a store when I was overseas, so I had the chance to buy it without needing to pay for shipping, but even then I still couldn't justify paying that price. I later learnt of this toy's quality control/manufacturing issues. :/
+ MP10 Convoy = 22000JPY ($242). Yes, it has much nicer colours than the Hasbro version, but not $90+ nice IMHO! :o
+ MP-11 Starscream & MP Sunstorm = 13650JPY ($150) each. What a massive hike in price. The retooling and addition of crown and cape aren't worth paying an additional 3650JPY ($40) for! (IMHO) :eek: Hasbro's MP Acid Storm is set to be $50 cheaper!
+ MP-12/14 Lambor/Alert = 6000JPY ($66). For such a small toy (and especially with the dodgy shoulders) - totally not worth it. I'm glad I got preorder discount on my Lambor (paid about $50).
+ MP-13 Soundwave = 16000JPY ($176). Hasbro's version's gonna be cheaper than this, and it has ALL the Cassettes! The Cassettes cost 4400JPY ($48) each, so in total getting the TakTOM version of Soundwave and all the Cassettes at RRP costs 20840JPY ($230); so anyone getting the local version here will be saving $80 off the Japanese RRP (and that's not even including postage costs).
We pretty much saw a slight increase in the price of MPs in Japan in Nov. 2008, then we saw a much more significant jump in the cost of MPs since 2009. Then in 2011 we saw a new smaller scale kick in with continuing high prices! :rolleyes: