Yeah this has certainly been a peculiar transition. I remember when Kamen Rider was very much a series aimed at teens/tweens while Super Sentai was aimed more at kids, yet the target age of Kamen Rider certainly seems to have dropped over the years.
Which is likely to bite them in the ass. The movie verse figures are one thing - the DX versions tend to be at a similar level of quality and paint apps to legends series figures. However there is going to be a marked difference in the execution of these figures compared to others. I wouldn't be surprised if the figures wind up shelfwarming a fair bit.