Are the toys a benefit to the game, as in, does it mean you don't need to buy the characters that the toys can teleport into the game (with their square barcode)?
I bought some of them yesterday, but have no interest in the game... but don't want to waste the barcodes if there is a value to them (like the codes packed in with the Construct-Bots and BotShots).
The barcode squares are really tiny though (the matrix thingy is actually a magnifying glass), so I don't think they'd be too easy to scan an email.
Besides, I wonder if the barcode for one character (eg Bumblebee) is the same for every Bumblebee... or if every Bumblebee has a different one to prevent kids from sharing, to force them to buy the toys that their friends have if they want that character in the game.