Not exactly something new, but I counted the Bumblebee and Spike packs at Kmart yesterday. Now, bear in mind that this is Mildura, rural nowhere, and whilst the toys do shift here (sometimes with alarming rapidity when I really want one :) ), we do not have the largest pool of purchasers...
So - 31 of them. Thirty-bloody-one of the things.
Who the hell thinks any non-capital Kmart could ever shift that many? Someone, somewhere, is an idiot. I just don't know if that idiot belongs to Kmart, the invisible middle-man distributor, or Hasbro. And the failure of this lump of junk will be used to justify not stocking or supplying later products...