Jordan is quite reasonable, as far as toy dealers go I think his prices to the seller and what he sells them for are good.
If you watch Pawn Stars on 7mate they often talk about "appraised value" vs "sale value". They always get stuff on the show that Rick, Hoss and The Old Man don't know much about so they call in the experts.
Most, but not all of the experts give a price of what the item is worth. For example a recent episode there was a piece of American Civil War printed fabric with a guy's face on it. It wasn't in great condition but the appraised value was $300, but Rick bought the item for below $100.
Why the difference? Because the appraised value is what the store will put on it. Then the customer that wants the item in the pawn shop negotiates a lower price for the item. If you walk into an American pawn shop chances are you can negotiate a price lower than the sticker price.
So the shop may pay $50 for an item, they then put $100 on it hoping to double their money. But then the end consumer negotiates it down to $75, the shop only makes $25 in the end.