I just picked up my Prime's from the Aus Post DC today. Looking at the packaging I find it kinda odd that they are in the Hasbro packaging, with Hasbro's version of the toy even on the back. Takara have just stuck some stickers on the bottom of the box.
Just my theory here but I'm guessing Takara is not really interested in the film. They seem to have produced in small numbers as most figures are selling out fast and really half assed the packaging.