Cybertronics - New Transformers Trademark?

Found at the US Trademark website is a new trademark by Hasbro for a series called Cybertronics.

Quote:

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Trademark Description: Toy robots; buildable toy robots; toy action figures, toy vehicles and toy robots convertible into other visual forms

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It is unknown if it is related to Transformers at all, but the name and description suggests that it might be, and if it is, it could be another attempt at a constructible play pattern toy like Kreo or Construct-bots.