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For those in Europe, or anyone who had imported it before it (probably) gets released here, the App for the Vision Helmet is now available for free (screen grabs at that link) through itunes and googleplay.
When you open this App on your phone, you slot it into the front of your Vision Helmet, and it will show you what is in front of you (through your phone's camera), and splice in Transformers characters for you to hunt, your hand as Bumblebee's gun, and a HUD of info.
Hasbro released one for Ironman earlier this year, so if you have that Helmet already, you could pop your phone into that one and play the Bumblebee App with it.
The Stinger Blaster weapon in the previous post is also recognised by this App, and becomes a weapon for you to use.
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The Energon Igniters subline of the Bumblebee Movie feature interactive gimmicks, and Hasbro have posted up a commercial for them on their youtube channel.
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The three Titan Changers for the Bumblebee Movie (new mould Bumblebee, new mould Shatter, TF5 Optimus) are on the American Walmart website, with new official images.
Aside from these and a couple of Studio Series toys, it looks like the Energon Igniters gimmick line, is the main Movie toyline this time, as there doesn't seem to be a non-gimmick mainline for the Bumblebee Movie.
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Hasbro have posted up on youtube, a couple of new commercials for upcoming one-off Bumblebee Movie toys - the DJ Bumblebee and the Power Charge Bumblebee.
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Roleplay masks of Bumblebee and Optimus are being re-released for the Bumblebee Movie, which were previously released in TF5 packaging and TFPrime packaging.
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Target in America will be pushing the Power Charge Bumblebee toy this Christmas... but that doesn't mean that it anything good, as these "top toy lists" are usually items that the toy companies compete to get on these lists by offering incentives to the retailer, like a bigger profit margin (slashing the wholesale price but still having the RRP remain the same).
With the Bumblebee Movie coming out in December, expect something similar here, with one of our "kids' pick" or "most popular" toy lists by one or more of the major chains.
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Meanwhile, some small versions of official images for the Target exclusive Movie toys (Bumblebee and Soundwave packs) have been found.
Soundwave is the very-slight redeco of the Titans Return Soundwave, while the Bumblebee pack has a yellow redeco of the TF4 High Octane Bumblebee with redecos of Titans Return cassettes (Frenzy, Howlback, Buzzsaw).
(I'd be surprised if these come to Australia, as there are other, more Movie-based, exclusives expected, that Retailers will be more likely to want first.)
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Urgh, the MPM7 Bumblebee is a real miss from the movie version in bot mode. I've got MPM 4, 5 and 6, but this will be a nope from me.