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Going off-topic here, but does Primus have the same recognition across the fanbase that Unicron does? The sort of people who put down deposits for Unicron can already be called 'dedicated', even 'hardcore' Transformers fans, but I can't help but think that people who would shell out for Primus would be a subset of that. 'Re-skinning' Unicron could help keep the development cost down and possibly allow for a lower target while keeping some semblance of profitability, but some may be indignant at the prospect of having to pay hundreds of dollars for what is effectively a made-to-order remould.
How many people watched Cybertron? I'd guess not that many in the grand scheme of things. On the other hand, I always hear TFTM referenced by 80's kids.