I inquired as to that a while back, why we'd get these awesome looking figures at the SDCC and press releases and all the paint was cut back. Here's what I was told by a reputable source. Budgeting paint is part of it but most of those killer paint apps are never really meant to show up in the first place. They need to sell these figures to retailers like Walmart. In order to do so they have to make them look like the most amazing figure you'll ever see on the shelf. Mr Marketing Director of store X has to sort through thousands of Elmo and Polly Pocket promotions all day. The toy companies need something to grab his attention and make him say, "Hey, that looks great." so they can actually get their product on the shelf in many cases.