Quote Originally Posted by kaiden View Post
Transformers is only a part of their revenue as they have a lot of other licenses and there are plenty of dedicated fans like Gok who only buy licensed products.
I could be wrong about this and if I am please show me how so but given what I see on a daily basis within the Fandom, most people seem to be into 3rd party toys in one way or another. Before the DOTM line begun to gear up, 3rd party toys were dominating the news section for about a year and fan sites were competing with breaking out the 'latest' news of them to the point that even minor stuff was was plastered all over the news sections.