Going into this thread, I wasn't sure if it'd just be some tie in where there were lazy tf molds and that was that; but looking at the larger set, where you actually "transform" your Play-Doh sculpture, I have to say that it's brilliant.

Hasbro seem to be on a great winning streak with their toys marketed at kids aged 3-5 atm with both this and what they've done with Rescue Bots.

It'll be interesting to see how much of that carries over with the lines for 5+ from this point on.