Battered Wife Syndrome:

Additionally, repeated cycles of violence and reconciliation can result in the following beliefs and attitudes:

The abused thinks that the violence was his or her fault - It's not Scott's fault, it's ours for not buying enough subs!

The abused has an inability to place the responsibility for the violence elsewhere. - It's our fault, always. We should buy more subs and Scott is not threatening us, he is being sincere.

The abused fears for his/her life and/or the lives of his/her children (if present). - We better do as Scott says or they will kill the line! Buy more subs everyone!

The abused has an irrational belief that the abuser is omnipresent and omniscient - While I didn't always agree with his decisions, Scott's efforts towards the line has always been tremendous and he eventually ended up with a pretty nice work.

http://en.wikipedia.org/wiki/Battered_person_syndrome