Look, I think sport is completely different. When you buy a ticket, you're buying hope... You don't know if your team will win, lose or draw.

Mattel makes toys, and promises that if you pay you WILL receive said toys. Now, when they don't arrive, or have defects, and they reply with "It's your fault for not getting the expensive shipping" or "Yeah, Roboto's reversed shoulders really kills me" but aren't prepared to do anything about it... well, that is wrong! I don't want to gamble with my toy collecting!

Sports teams don't blame the fans if they lose. If anything, they THANK the fans for their continued support. They're not "exclusive", rather the exact opposite... very "inclusive".