Admittedly I wasn't interested in getting the toy in the first place. But, with the coupon I decided to get one. Glad I did. It is a fun toy to play with. Aside from the lack of die cast and the missing ratcheting needed in it's ankles I find it quite a very nice playable toy. Some minor gripes - the pointy finger articulation is great but it easily pops off. The ankle on mine is slightly loose so I think it really needs ratchets. Anyone knows a way to tighten this part a bit , let me know please. The chest piece doesn't seal fit, but then so does my MP 01. I also think the head looks kinda small for the body. The transformation is simpler yet I still need the instructions heheheh. Prolly once I keep doing it it will become second nature like transforming G1s. Having said all this I like the toy very much and am glad to have bought it. I also would've liked if he has thumb articulation.
Now for some pics 
I like how he can still do ballet poses even with the loose ankle joints

I like having the Spike accessory figure - always on the receiving end of Prime's DB moments




The gun storage gimmick is a good touch too....Linda Blair eat your heart out

Now for some "traditional" pics, Prime...

eheeemmmm I said "traditional" Prime...



okaay that'll do
Now I also like he blends in well with the Classicverse figures, size wise




Get one if you haven't... and if you get a TRU discount coupon again, even better!
Wanted AM partner Vanguard, Myclones Dirge, G1 Victory Leo, e-hobby Dark scream ( the black version), e-hobby Magnificus
Parts- AM partner Basher-side guns, G1 Actionmaster Elite Windmill's blades[I][B]