Oh, I understand the hype. There are a lot of Apple fans who are consistent early adopters. There are also a lot of people who feel the need to upgrade their mobile phone every six months or so - something I discovered when working at a phone dealer.

I've never really understood either mentality - especially the mobile phone upgraders, when the newer models are almost invariably newer models of the same damn thing. My awareness of the early adopters and phone upgraders means I understand the hype around the iPhone, even if I couldn't give a slag about it myself.