Your suggestions/wishes for what you'd like to see.
I just voted on that fan bot thingie, but I'd really like to see HasTak have a competition where fans can submit character/toy designs, then build a toy based off the winning entries! Takara did this back in 1999 with Beast Wars Neo -- the winning designs became Mach Kick, Archadis and Bazooka.In 1998 Takara held a character design contest where the winning design was used as a character in the Beast Wars II manga (the winner was Star Upper who also made a brief appearance in the Beast Wars Neo cartoon). They could run a similar competition for a character to appear in the IDW comics or other canonical material (like say an unlockable character in a game).
HasTak could also offer up some fully chromed prize TF toys, similar to the ones we see as Lucky Draw Prizes. But in this case the prize would be awarded on merit, and not random luck!