As nofacej pointed out, the ab-grills and chest cavity doesn't sit right. The matrix gimmick seems to be a cost on both modes.
There are only so many ways you can make a truck can turn into a robot, and Hasbro has had many innovative designs already (really like the little Blue Cybertron guy whose back wheels becomes his arms). This one's transformation does not appear out of the ordinary, and does not seem to justify third party prices. I'm assuming it will be priced alongside Hegemon as opposed to the not-Throttlebots.
I haven't handled Hegemon, but Grind Rod was comprised of quality plastic whilst Aurora seemed to be a slight step down from that.