Correct. I believe I got the piece at $69.00 the last time and I can assure you it wasn't worth $100+! with the material in it and size. Throw in the Ultra Magnus and combine first and then we talk about $100+ price.
The +/- $69 dollars you & i would've payed in 2001/2 (when the toy would've been available at retail) is equal to about $94 today.