For the current price of Ultra Magnus does make me question about the actual toy quality.
Here's my take on things:
I collect a lot of robots. Similar stuff I can compare to a Takara mp release:
Gundam Metal build > Gundam Destiny $RRP 180 > don't you even think about HLJ, they released 6 pieces only and so is the rest and I hardly could order it at RRP, ended up $210 delivered. Quality wise? I would say beats an mp hands down.
Macross Frontier chogokin: RRP $150 now $250 >$500 and I am thinking most people are scalpers causing this serious issue. So I ended up admiring and not buying most of it. For its size and quality? Good if you pay RRP, bad if you pay at current. And even then those who know, there is renewal and 1st version which made you went on an expensive ride if you collected since day one.
Now looking back at mp Sideswipe and if you ask me to pay $90 now for it, I say go get stuffed. Why? because soundwave is so much bigger and only at $130 shipped or so.
This makes me questioned about Ultra Magnus, if it reaches $300 mark, I may give it a pass. Have to see it to see whether this is worth the money, I cannot just click the "pre-order" button for this guy. I could for Soundwave, and that's the difference here.