The situation with the bushfires is absolutely terrible, no doubt, but I'm starting to wonder how much of the information we are seeing is media driven.
Case in point - today new.com.au are running with a headline "This is as bad as it gets" which is quoted from Shane Fitzsimmons. They would have you believe that this is in reference to the current situation when in fact he was quoted as having said this 5 days ago.
It's headlines like this that sell papers, online subscriptions, and get people watching the news.
The upside to this is that hopefully people will be overly cautious and leave the area if there is even the slight chance they could be in harms way.