Movie packaging template revealed (MOVIE SPOILERS)

[Paulbot]

It's nothing new. We've seen Hasbro use one generic piece of artwork before. The Constructicons & Rescue Force figures come to mind.

That was probably the first time but still limited to a particular group of toys and they had a group of figures on the box. Beast Machines (with Cheetor and then Primal) was the first time they really went line wide with one character regardless of what was in the box. TF box art is one of the things that made the toys stand out in the day so its a shame when it's lost.

[Sinnertwin]

I agree, PB
Be it a single piece or a group shot & to a certain degree recolouring existing ones, that individuality is lost when using generic artwork. It'll be a shame if that is the direction they're headed in- especially those of us that keep their cards & boxes or keep them MISB/MOSC or enjoy looking at TF boxart