we've seen Hasbro collaborate with Lego with Star Wars Lego.
I don't think so. I'm sure Lego just pays licensing rights to Lucasarts for the right to use the Star Wars franchise. I know Lucasarts were screwing every cent they could out of Lego for it and Lego almost gave it away but now it has become a very profitable venture for them.

when Hasbro with with Built-To-Rule for Transformers instead of Lego.
Built-To-Rule is actually Hasbro and not an outside contractor or separate entity. Hasbro didn't so much as go with them instead of Lego, they decided to do it themselves instead of going with a company more experienced in building blocks.




And yes that Alan Yap stuff is very inspirational. I have a ton of spare blue, red, yellow and white bricks and am wondering who i should attempt.