Simple transformations are not the issue. Half assed cost cutted engineering is.

As Griffin mentioned, G1 and BW were not complex but still fun and clever (for the most part). On the other hand 'Stand me up, pull my arms and call me a robot' transformations suck donkey balls. When I hear the Hasbro Fat cat say that they are aiming for simplicity, I am reading 'Cost cut laziness'.

It is widely known that when a corporation means 'to simplify' they actually mean to cut costs nothing more.