Quote Originally Posted by Golden Phoenix View Post
That is one of the things they actively went out to achieve. The realised that the adult market could add to their bottom line. It is still nothing compared to what they make off kids, but having an adult market increases their sales. They don't have to make as many sets for the adults and can charge a bit more for them, but they can still make a noticeable buck of them.

By doing so they turn a cherry on top into full icing on the cake, or even possibly a piece of the pie.

It also has a secondary effect in that when those adult collectors have kids, guess what they are gonna buy for those kids? More Lego.
Yes, I know this much is true for myself and my brother-in-law, we're basically doing free marketing for LEGO by getting our kids LEGO / Duplo.