A fair point, then again how many Optimus (Optimi?), Bumblebees, Megatrons or Starscreams does the average collector own?
Fingers crossed for a range from $200-300. 3rd party gestalts have commanded ranges higher than that - especially Feral Rex (but he's friggin' awesome). However, considering that city-formers have fairly simple transformations, or may even parts-form, I'd rather not pay above that range for what may turn out to be a heavy chunk of plastic (this is probably where Gen Metroplex was perfect).
Though Leige is probably right - considering how much Maketoys was asking for not-Nova Prime..