When it comes to the games/movies, I try to go in with no expectations - and take them on entertainment value, rather than as the core of the franchise - Rise of the Dark Spark was an exception there - having enjoyed FOC enough that it got me into collecting as an adult, I was hoping for more of the same, and I sort of got it - but the earth levels were a little disappointing and the game was a little too much of "enter area, defeat x number of waves, move on and repeat" - something I don't remember the two High Moon games having.
With Devastation I'm simple expecting to be able to run around and punch other bots, and have a fun time doing so, so the ~$35 (half what I paid for RotDS) cost I paid to order would be worth it.

Live action movies? Big explosions, giant robots and stupid action is all I come to expect nowadays, anything more is a bonus - I have the comics for storyline.

And finally the toys - sure the current CW figures aren't as complicated/poseable as some of the earlier Classics/Generations figures, but they're quicker to transform, combine and look damn cool - fiddling with releases like Kup, Galvatron and many of the bigger movie-verse figures can take a while to get between modes - something some of the target audience may struggle with...