Quote Originally Posted by Sky Shadow View Post
Just read this in a comment on a less-amazing site "The comics intended for toy pack-ins are produced way, way ahead of schedule, so that they can be ready for the toys. For instance, MTMTE #22, Skids' pack-in issue, was written before MTMTE #16, half a year early."

I'm rereading More Than Meets The Eye from the beginning now, so I might see if it's noticeable, but that's crazy/weird/impressive if Roberts and Barber are not just throwing toys into their stories, but also throwing out their writing schedule in order to do it.
It definitely played a part in MTMTE#22, I've seen Roberts commenting on it somewhere (twitter maybe?) as that issue really doesn't fit the flow of the book. The other issues included in toys not so much as the other (early) toy pack in books were mostly the Spotlights (produced early) and then the Dark Cybertron crossover issues.

Edit: here's where I saw James talking about it, the IDW forums