The marketing team at Nintendo failed the wii u. Many people who have seen mine thought it was just a new handheld attachment for the old wii. Others had no idea what it was as they had not rally seen anything about it in any stores.
If Nintendo had spent some money marketing the wii u properly, sales would have been better, and they would have been far better if there were some halfway decent launch games. the one "must own" game per 6 months is not a viable strategy. There are other great games on the system, but only mariokart has the large "grab" audience at the moment.
Looking For: Wreckers Saga TPB Collection (with Requiem)