Would you risk losing a multi-million dollar contract with a retail giant where all you have to do is deliver stuff that doesn't harm people on time at a unit price of $0.XX? Your shareholders would murder you overnight.
I don't want to be a Hasbro apologist but sometimes I marvel that we manage to we get what little we do get given such constraints.
It's hard to marvel at much these days given the current state of the toy shelves, specially TFs. There is clearly diminishing returns every year with the present business plan and quickly getting worse.
Shareholders will murder them anyways given how it's going, only delaying the inevitable unless course is changed.