Starting with My Little Pony, the Hasbro/Shapeways site http://superfanart.com/ will enable fans to design toys, which are then printed, sold and sent. "While Hasbro is starting with My Little Pony, its other brands will be added to SuperFanArt this year in the coming months."

Interestingly, this might start make some potentially third-party toys, first-party toys. (Second-party toys?)

http://variety.com/2014/biz/news/my-...ng-1201265593/