It seems like Mega Steel's been working on this for quite some time - as MS-02 not-Soundwave was announced at least as early as Sep 2013. Gen Leader Megs was only announced half a year ago (if anyone finds an earlier reference, please correct me).

If Mega Steel had already sunk a year's worth of product development by then, then maybe it was already too late for them to give up the race unless the Hasbro version was vastly superior. Leader Megs looks like he's only good for striking poses from 80's comic covers

@mods: Apologies guys, seems like an earlier thread for the company was started a couple of months ago. Please merge the threads if appropriate.